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Digital Doses 
Notes on digital marketing, SEO and the culture behind what brands post.
28 October 2026 · 2 min readFreelance or agency? How to choose a digital marketing partner
Scope, speed, cost and specialisation: how to choose between a freelance digital marketing manager and an agency, and what to ask before you start.
Read the article →28 October 2026 · 2 min readSEO for AI search: how to make a brand website easy to understand and quote
Clear structure, direct answers, structured data and consistent facts: practical steps to make a brand site easier for AI assistants to understand.
Read the article →28 October 2026 · 2 min readB2B content marketing: how LinkedIn and case studies generate real leads
LinkedIn, case studies and useful content: how B2B companies in logistics, rental and facility management can turn expertise into leads.
Read the article →28 October 2026 · 2 min readDigital marketing for hotels and restaurants in Milan: how to win direct bookings
Google Business Profile, a clear booking path, reviews and email: a practical plan for Milan hotels and restaurants that want more direct bookings.
Read the article →28 October 2026 · 2 min readLuxury brand voice on social media: how to stay exclusive and still be human
Restraint, craft and consistency: how luxury brands can stay exclusive on social media without sounding distant.
Read the article →28 October 2026 · 2 min readGoogle Ads or Meta Ads for lead generation: which should you start with?
Search intent or social discovery? A simple way to choose between Google Ads and Meta Ads, and to test both without wasting budget.
Read the article →28 October 2026 · 2 min readEmail marketing for fashion and beauty: segmentation and automations that earn their place
Consent, segmentation and four automations worth building first: how fashion and beauty brands can make email a reliable channel.
Read the article →28 October 2026 · 2 min readMultilingual SEO: how to structure a site in Italian and English
Separate URLs, hreflang and translated metadata: how to build an Italian and English site that search engines can actually index in both languages.
Read the article →28 October 2026 · 2 min readInfluencer marketing for fashion and beauty: from brief to ROI per creator
A campaign that ends with “great reach” can’t tell you what to do next. Five steps to choose, brief and measure creators for fashion and beauty brands.
Read the article →28 October 2026 · 2 min readLocal SEO in Milan: a practical checklist for businesses that want to be found
Google Business Profile, service pages, reviews and bilingual pages: the six things I check first when a Milan business wants to be found locally.
Read the article →27 October 2026 · 3 min readFrom fansite glitter to TikTok cores: how subcultures and beauty shape digital aesthetics
Aesthetics are born in communities, not in brands. What fashion and beauty companies can do to translate them without copying.
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