What's on the tape
Track 1
One main idea
The one thing worth knowing this month, explained for brands and not for specialists.
Track 2
Two quick tips
Small, practical moves on SEO, ads, email or content that you can try in a quarter of an hour.
Track 3
One link
The full article from Digital Tracks, my blog, when you want to go deeper.
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30 October 2026 · 5 min readWhat running a fansite at 13 taught me about visual identity, community and SEO
Visual identity, themed layouts, content rhythm, search intent and community: what building fansites taught me that brands still need.
Read the article →30 October 2026 · 3 min readStarting marketing in a growing or niche brand: where to begin with a small team
Too much to do and too few hands? Choosing where to begin in a medium-sized or niche brand, and why a 360° approach works.
Read the article →30 October 2026 · 2 min readPain points: what they are and why every brand message should start from one
A pain point is a specific frustration your customer already has. Why every brand message works better when it starts from one.
Read the article →