“I think like a strategist, I create like an artist ”
SilviaVolpe
- Strategy
- Content
- Paid media
- SEO
- Data
Brand strategy, with fansite roots.
Digital marketer with 6+ years across luxury, beauty, fashion and premium brands, plus B2B. Strategy, content, paid media, SEO and email, with measurable results.
I began as Social Media Manager at Los Trapitos al Sol and, project by project, went deep on one channel after another. Today I work across several areas, from content and SEO to paid media and email: I set the strategy, deliver it hands-on, creative work included, and read the results across every channel to adjust course.
My career in digital began at 13, building celebrity fansites on fan-club.it. I taught myself HTML and CSS and learned SEO in practice, long before I knew the term.
Beauty and fragrance are a personal interest, and they shape how I assess brands: what they say matters, and so does how they make people feel.
- 2009OnlineFansites, HTML, CSS, glitter graphics
- 2010–2016Fine and Plastic ArtsIstituto Enrico De Nicola
- 2016–2019Fashion Marketing, 110/110IED Istituto Europeo di Design, Milan
- 2021–nowDigital marketing, freelance and agencyLuxury, beauty, fashion, hospitality and B2B
What I do.
Freelance digital marketing consultant based in Milan, working in English and Italian. I work with brands wherever they’re based, from international brands growing in Italy to Italian brands based abroad. Remote-first, occasionally on site in Milan when a project needs it.
SEO and AI search
SEO audits, on-page optimisation and content planning for multilingual and international sites, plus structured data for AI search.
Content and social
Editorial plans, Reels, carousels and blog articles that keep a brand consistent across channels.
Paid media
Google Ads and Meta Ads built around leads and bookings, with reporting on cost per result.
Email and CRM
HubSpot and Mailchimp campaigns, segmentation and automation, tied to real conversions.
Influencer marketing
Partnerships managed from brief to delivery and reporting, with ROI tracked per creator.
Brand and digital strategy
Positioning, tone of voice and visual identity for luxury, beauty, fashion, hospitality and B2B brands.
How I work.
- 01
Audit
I look at your current digital presence: what works, what doesn't and where the gaps are.
- 02
Plan on a timeline
Strategy tied to deadlines, with clear priorities and realistic milestones.
- 03
Execute & test
I launch, test and adjust. I don't only publish, I check what actually moves the numbers.
- 04
Monthly report
A monthly report with KPIs, what I learned and the next steps, without vanity metrics.
Tools I use dailyGoogle Ads · Meta Ads · HubSpot · Mailchimp · WordPress · Shopify · Canva · Adobe Suite · CapCut · AI tools.Remote-first, occasionally on site in Milan when a project needs it.
Common questions.
How do we start, and what do I need to provide?
We begin with a 30-minute call about your goals, budget and current channels. Then I ask for read-only access to the accounts you use (Google Ads, Analytics, Search Console, CRM, social) and your brand guidelines. Within about a week I send a short audit with priorities and a plan.
What happens in the first 30 days?
Week 1: access and audit. Week 2: priorities and a plan with clear milestones, agreed with you. Weeks 3 and 4: the first fixes go live, such as tracking, account structure and key pages, so you see progress before the bigger work begins.
When will I see results?
It depends on the channel. Paid media gives first signals in 2 to 4 weeks, then improves with testing. Email shows results from the first sends. SEO is slower: expect 3 to 6 months. I tell you upfront what is realistic in your case.
How do we work together, and how do you report?
Remote-first, occasionally on site in Milan when a project needs it, with a shared channel for day-to-day questions, a short weekly update and a monthly report in plain language: leads, cost per lead and what to do next. I'm based in Milan, so working sessions and content shoots there are easy to arrange. I work in English and Italian, with brands wherever they’re based.
Which sectors do you work in?
Luxury, beauty, fashion and premium hospitality, the sectors I want to grow in. I also have B2B experience.
Do you take on projects, ongoing work or full-time roles?
All three. Typical set-ups are a one-off audit and set-up, or an ongoing monthly collaboration. I'm also open to senior or head of digital roles.
Do you work with clients outside Italy?
Yes. I work with brands wherever they’re based, online and in English or Italian: international brands entering or growing in Italy, and Italian brands based in the UK, Europe, the US and beyond. Calls are scheduled around your time zone.
Do you also work with brands across Italy?
Yes. I work with brands and hotels in Milan and across Italy: SEO, Google Business Profile, Google and Meta Ads, email and content. Remote-first, occasionally on site in Milan when a project needs it.
Let's talk ✦
Hiring for a senior digital marketing or head of digital role? Open to full-time and freelance work, fluent in English (C2).
✦ Remote-first, hybrid when needed:
Occasionally on site in Milan
Like this site? I designed and built it myself and I can create one for your brand too.
Ask me for a site like this