“I think like a strategist and execute like a creative:
the idea earns the click, the system earns the customer.”
Ultra 1911 · Squale · PDPaola · OPS Objects
Full rebrand for Ultra 1911. Instagram content and editorial plans, plus newsletters, for Squale; newsletters for PDPaola and OPS Objects.
WC Loc Italia · Enygea Group
I reworked the Google Ads account, segmented the HubSpot email lists and worked on SEO for the key pages.
I also run LinkedIn posts and blog articles with a content calendar.
Shinefull Agency · Movigroup
Instagram series, editorial plans and a blog for a beauty agency that works on TV,
fashion and events.
Mermaid + Me · Grenion Brands
I ran the whole influencer pipeline for the Italian market: scouting, briefs, discount codes, product launches and Black Friday.
Interlude Project
Posts, Reels and Stories on a strategic plan, plus weekly newsletters and launch material for new talents.
Los Trapitos al Sol
Full Instagram (content, planning and ads), Mailchimp newsletters, photoshoots, lookbook and campaigns for a niche Italian beachwear brand.
Lanthia Resort
Meta Ads, Mailchimp and a KPI reporting system for the resort's bookings.
BLL Express
HubSpot newsletters, LinkedIn content and paid ads.
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Digital marketer with 6+ years across luxury, beauty, fashion and premium brands, plus B2B. Strategy, content, paid media, SEO and email, with measurable results.
The Ultra 1911 rebrand, marketing for three more watch and jewellery brands, +25% B2B leads on a lower ad budget and influencer campaigns with an average ROI of 1.58.
My career in digital began at 13, building celebrity fansites on fan-club.it. I taught myself HTML and CSS and learned SEO in practice, long before I knew the term.
Beauty and fragrance are a personal interest, and they shape how I assess brands: what they say matters, and so does how they make people feel.
Freelance digital marketing consultant based in Milan. I work remotely with luxury, beauty and premium brands in the UK, EU, US and Australia.
SEO audits, on-page optimisation and content planning for multilingual and international sites, plus structured data for AI search.
Editorial plans, Reels, carousels and blog articles that keep a brand consistent across channels.
Google Ads and Meta Ads built around leads and bookings, with reporting on cost per result.
HubSpot and Mailchimp campaigns, segmentation and automation, tied to real conversions.
Partnerships managed from brief to delivery and reporting, with ROI tracked per creator.
Positioning, tone of voice and visual identity for luxury, beauty, fashion, hospitality and B2B brands.
Short notes on digital marketing, SEO and digital culture.
30 October 2026 · 5 min readVisual identity, themed layouts, content rhythm, search intent and community: what building fansites taught me that brands still need.
Read the article →30 October 2026 · 3 min readToo much to do and too few hands? Choosing where to begin in a medium-sized or niche brand, and why a 360° approach works.
Read the article →30 October 2026 · 2 min readA pain point is a specific frustration your customer already has. Why every brand message works better when it starts from one.
Read the article →Mixtape is my newsletter: three short tracks on digital marketing, SEO and brand culture, every few weeks, straight to your inbox.
Get my influencer brief template (PDF).
WC Loc Italia · Enygea Group
I run all the digital marketing for an international B2B rental company in Italy, from Google Ads and SEO to segmented HubSpot emails. I write LinkedIn posts and blog articles and plan them in a content calendar. The goal was more leads without a bigger budget: +25% lead forms with 4% less spend.
Movigroup · Cleanfort · Shinefull
Three brands, one content engine. I built a group website with an AI-powered service finder, set up a weekly content rhythm across LinkedIn and the blog, and made SEO a steady lead channel for Cleanfort: 2-3 inbound requests a month, all organic.
Interlude · Lanthia Resort · BLL
Three freelance projects at the same time, in fashion talent, hospitality and B2B logistics. I adapted the strategy to each industry, built KPI reporting, ran Meta Ads and managed HubSpot and Mailchimp across all three.
Squale · Ultra 1911 · PDPaola · OPS
Four watch and jewellery brands at once. Full rebrand of Ultra 1911 (new identity and tone of voice); for Squale, Instagram with all content and editorial plans, plus newsletters; for PDPaola and OPS, newsletters.
GRENION Brands · Mermaid + Me · Berlin
I managed the Italian influencer pipeline for a German beauty brand: talent scouting, briefs, discount code strategy, product launches and Black Friday. Average ROI across all campaigns: 1.58.
Los Trapitos al Sol
I joined as an intern-apprentice straight after IED and grew into the whole marketing department for a niche Italian beachwear brand: all of Instagram (content, planning and ads), photoshoots, lookbooks, Mailchimp newsletters, sales events and print materials. Almost four years of steady storytelling that built a loyal community.
I look at your current digital presence: what works, what doesn't and where the gaps are.
Strategy tied to deadlines, with clear priorities and realistic milestones.
I launch, test and adjust. I don't only publish, I check what actually moves the numbers.
A monthly report with KPIs, what I learned and the next steps, without vanity metrics.
Tools I use dailyGoogle Ads · Meta Ads · HubSpot · Mailchimp · WordPress · Shopify · Canva · Adobe Suite · CapCut · AI tools.I can work from anywhere and I'm open to relocating for the right role.
We begin with a 30-minute call about your goals, budget and current channels. Then I ask for read-only access to the accounts you use (Google Ads, Analytics, Search Console, CRM, social) and your brand guidelines. Within about a week I send a short audit with priorities and a plan.
Week 1: access and audit. Week 2: priorities and a plan with clear milestones, agreed with you. Weeks 3 and 4: the first fixes go live, such as tracking, account structure and key pages, so you see progress before the bigger work begins.
It depends on the channel. Paid media gives first signals in 2 to 4 weeks, then improves with testing. Email shows results from the first sends. SEO is slower: expect 3 to 6 months. I tell you upfront what is realistic in your case.
Mostly remotely, with a shared channel for day-to-day questions, a short weekly update and a monthly report in plain language: leads, cost per lead and what to do next. I'm based in Milan, so working sessions or content shoots on site are possible in Milan and across Lombardy (Monza and Brianza, Bergamo, Como, Varese, Brescia). I work in English and Italian, with clients worldwide.
Luxury, beauty, fashion and premium hospitality, the sectors I want to grow in. I also have B2B experience, including rental, logistics and facility management.
All three. Typical set-ups are a one-off audit and set-up, or an ongoing monthly collaboration. I'm also open to senior or head of digital roles.
Yes. Most of my work is remote and in English, with brands in the UK, Europe, the US, Canada and Australia. Calls are scheduled around your time zone and reports are written in English.
Yes. I support small businesses, hotels, restaurants and local services in Milan and Lombardy with local SEO, Google Business Profile, and Google and Meta Ads for enquiries and bookings. In-person meetings are possible in the area.
Hiring for a senior digital marketing or head of digital role? Open to full-time and freelance work, fluent in English (C2).
✦ Worldwide · remote or relocating
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