“I think like a strategist and execute like a creative: the idea earns the click, the system earns the customer.”
Silvia Volpe · my method
Ultra 1911 · Squale · PDPaola · OPS Objects
New identity, tone of voice and editorial plans for four brands. Carousels, organic Reels that went viral, A/B-tested newsletters and photoshoots.
WC Loc Italia · Enygea Group
I rebuilt the Google Ads account, segmented the HubSpot email lists and worked on SEO for the key pages.
Shinefull Agency · Movigroup
Instagram series, editorial plans and a blog for a beauty agency that works on TV, fashion and events.
Mermaid + Me · Grenion Brands
I ran the whole influencer pipeline for the Italian market: scouting, briefs, discount codes, product launches and Black Friday.
Interlude Project
Posts, Reels and Stories on a strategic plan, plus weekly newsletters and launch material for new talents.
Los Trapitos al Sol
Mailchimp newsletters, photoshoots, lookbook and campaigns for a niche Italian beachwear brand.
Lanthia Resort
Meta Ads, Mailchimp and a KPI reporting system for the resort's bookings.
BLL Express
HubSpot newsletters, LinkedIn content and paid ads.
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Her professionalism, availability and friendliness are the characteristics that make her unique.
She has always found the best solutions and strategies for my brand. She always keeps up with the trends, and the content creations are consistently original and suitable for my brand communication.
Digital marketer with 6+ years across fashion, luxury, beauty and B2B. Strategy, content, paid media, SEO and email, with measurable results.
Four relaunched watch and jewellery brands, +25% B2B leads on a lower ad budget and influencer campaigns with an average ROI of 1.58.
My career in digital began at 13, building celebrity fansites on fan-club.it. I taught myself HTML and CSS and learned SEO in practice, long before I knew the term.
Beauty and fragrance are a personal interest, and they shape how I assess brands: what they say matters, and so does how they make people feel.
Freelance digital marketing manager based in Milan. I work with brands in Italy and worldwide, remote or on site.
SEO audits, on-page optimisation and content planning for multilingual sites, plus Google Business Profile for local visibility.
Editorial plans, Reels, carousels and blog articles that keep a brand consistent across channels.
Google Ads and Meta Ads built around leads and bookings, with reporting on cost per result.
HubSpot and Mailchimp campaigns, segmentation and automation, tied to real conversions.
Partnerships managed from brief to delivery and reporting, with ROI tracked per creator.
Positioning, tone of voice and visual identity for fashion, luxury, beauty, hospitality and B2B brands.
Short notes on digital marketing, SEO and digital culture.
28 October 2026 · 2 min readScope, speed, cost and specialisation: how to choose between a freelance digital marketing manager and an agency, and what to ask before you start.
Read the article →28 October 2026 · 2 min readClear structure, direct answers, structured data and consistent facts: practical steps to make a brand site easier for AI assistants to understand.
Read the article →28 October 2026 · 2 min readLinkedIn, case studies and useful content: how B2B companies in logistics, rental and facility management can turn expertise into leads.
Read the article →WC Loc Italia · Enygea Group
I run all the digital marketing for an international B2B rental company in Italy, from Google Ads and SEO to segmented HubSpot emails and LinkedIn. The goal was more leads without a bigger budget: +25% lead forms with 4% less spend.
Movigroup · Cleanfort · Shinefull
Three brands, one content engine. I built a group website with an AI-powered service finder, set up a weekly content rhythm across LinkedIn and the blog, and made SEO a steady lead channel for Cleanfort: 2-3 inbound requests a month, all organic.
Interlude · Lanthia Resort · BLL
Three freelance projects at the same time, in fashion talent, hospitality and B2B logistics. I adapted the strategy to each industry, built KPI reporting, ran Meta Ads and managed HubSpot and Mailchimp across all three.
Squale · Ultra 1911 · PDPaola · OPS
My biggest creative project so far: relaunching four watch and jewellery brands at once. New identities, tone of voice and editorial plans, from A/B-tested newsletters to organic Reels that went viral and coordinated photoshoots.
GRENION Brands · Mermaid + Me · Berlin
I managed the Italian influencer pipeline for a German beauty brand: talent scouting, briefs, discount code strategy, product launches and Black Friday. Average ROI across all campaigns: 1.58.
Los Trapitos al Sol
I was the whole marketing department for a niche Italian beachwear brand: photoshoots, lookbooks, Mailchimp newsletters, sales events and print materials. Two years of steady storytelling that built a loyal community.
I look at your current digital presence: what works, what doesn't and where the gaps are.
Strategy tied to deadlines, with clear priorities and realistic milestones.
I launch, test and adjust. I don't only publish, I check what actually moves the numbers.
A monthly report with KPIs, what I learned and the next steps, without vanity metrics.
Tools I use dailyGoogle Ads · Meta Ads · HubSpot · Mailchimp · WordPress · Shopify · Canva · Adobe Suite · CapCut · AI tools. I can work from anywhere and I'm open to relocating for the right role.
Yes. I mainly work remotely, but I'm based in Milan and available for working sessions together and, when needed, to record content on site.
Yes. I work remotely with brands worldwide, in English and Italian.
Fashion, luxury, beauty, hospitality and B2B, including rental, logistics and facility management.
Both. I take on freelance projects and I'm open to full-time senior or head of digital roles.
Send me a message with your goals and current channels. We agree on a first audit and a plan with clear milestones.
Hiring for a senior digital marketing or head of digital role? I work remotely or on site, anywhere in the world, and I'm a fluent English speaker (C2). Open to full-time roles and freelance projects.