Question 1

How do we start, and what do I need to provide?

Accepted Answer

We begin with a 30-minute call about your goals, budget and current channels. Then I ask for read-only access to the accounts you use (Google Ads, Analytics, Search Console, CRM, social) and your brand guidelines. Within about a week I send a short audit with priorities and a plan.

Question 2

What happens in the first 30 days?

Accepted Answer

Week 1: access and audit. Week 2: priorities and a plan with clear milestones, agreed with you. Weeks 3 and 4: the first fixes go live, such as tracking, account structure and key pages, so you see progress before the bigger work begins.

Question 3

When will I see results?

Accepted Answer

It depends on the channel. Paid media gives first signals in 2 to 4 weeks, then improves with testing. Email shows results from the first sends. SEO is slower: expect 3 to 6 months. I tell you upfront what is realistic in your case.

Question 4

How do we work together, and how do you report?

Accepted Answer

Remote-first, occasionally on site in Milan when a project needs it, with a shared channel for day-to-day questions, a short weekly update and a monthly report in plain language: leads, cost per lead and what to do next. I'm based in Milan, so working sessions and content shoots there are easy to arrange. I work in English and Italian, with brands wherever they’re based.

Question 5

Which sectors do you work in?

Accepted Answer

Luxury, beauty, fashion and premium hospitality, the sectors I want to grow in. I also have B2B experience.

Question 6

Do you take on projects, ongoing work or full-time roles?

Accepted Answer

All three. Typical set-ups are a one-off audit and set-up, or an ongoing monthly collaboration. I'm also open to senior or head of digital roles.

Question 7

Do you work with clients outside Italy?

Accepted Answer

Yes. I work with brands wherever they’re based, online and in English or Italian: international brands entering or growing in Italy, and Italian brands based in the UK, Europe, the US and beyond. Calls are scheduled around your time zone.

Question 8

Do you also work with brands across Italy?

Accepted Answer

Yes. I work with brands and hotels in Milan and across Italy: SEO, Google Business Profile, Google and Meta Ads, email and content. Remote-first, occasionally on site in Milan when a project needs it.

Selected work

Content and launches for fashion talent

A haircare brand in Italy

Marketing for a beachwear brand

More bookings for a resort

Watch & jewellery brands

Content for a beauty agency

Digital marketing for a B2B courier

Collaborations.

Experience.

Digital Marketing Manager

Digital Marketing Manager

Digital Marketing Manager

Digital Marketing Manager

Influencer Marketing Manager Italy

Art Director & Content Manager

Digital Marketing Manager

Skills.

Paid media

SEO & content

CRM & email

Web & design

Management

Languages

Let's talk ✦

My influencer brief template