Not too long after I decided I was going to work for myself, I started diving into books that I hoped would help me build a strong business and personal brand. I scoured the internet looking for answers and the secret recipe to success. Have I succeeded? Only time will tell, but I can in all honesty say that a few books shaped my view of the world from a self-employed perspective and I would definitely recommend them to artists and designers that either want to sell products, or their art. So, here is part 1 of my favourite business books.

1. The $100 Startup by Chris Guillebeau

This is the first book I read when I embarked in the self-employment adventure and to this date it’s still my favourite. No doubt it’s a New York Times Bestseller.

This is the book to read when you are just starting out and don’t know if your dream career is going to work out. And it’s also for you if you feel uninspired and demotivated. The stories in this book are easy to read and so good! A must for me!

2. Start with why by Simon Sinek

This was definitely one of the most inspiring book to read. It helped me dig deeper into why I do what I do. It’s written in a way that is easy to follow and uses a lot of examples to help you understand why you care about your business in the first place.

This exercise is not only useful for you because it gives you clarity about your business, but it’s great for other people too. Why? Because when people buy a product, an illustration, a course from you, in reality they are buying your why and that why has spoken to them, their believes and what they care about.

3. Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne

This book wasn’t as easy to read as the others, but I have found so much value in it, that I even took notes (as you can see from the picture).

To me it was like a breath of fresh air, as it was so different from anything else I read. At the time of reading it, I was still running my paper-craft e-commerce, and even though I don’t sell products anymore, I still think it’s a great book to open your eyes, sometimes into things that have been under your nose since the beginning.

I hope you liked this post! And if you did, stick around for part 2! Is there any other book you’d like to suggest? Share it with me on Instagram stories. You can find me here.

Until next time,